Unified visual identity

Unified visual identity (style) is a visual way of presenting the Institute when communicating with the public and other institutions. The uniform visual identity builds familiarity for the Institute and creates an image of a well-established institution, which is unambiguously recognizable from the others. It is therefore very important that the Institute presents itself using the unified and consistent visual way.

The basic elements of the unified visual identity are the logo (logotype), font, typography, colours, promotional materials and also all the materials which the Institute uses for the communication with its employees, e.g. office stationery, forms, information system, press releases, as well as identity cards.

Visual identity manual

The visual identity manual is intended to define the standards for using the logo and shows examples and recommendations on how to apply the elements of unified visual identity.


icon Concise visual identity manual (CZ)